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April 18, 2024

S1E4 - Expérimenter et adapter avec John Cicero

Cette semaine, nous discutons avec John Cicero, vice-président de Team Enterprises. Nous avons parlé des campagnes extraordinaires de Team, de la façon dont John a pivoté...

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Logo blanc WISK-> All episodes <-

April 18, 2024

S1E4 - Expérimenter et adapter avec John Cicero

Cette semaine, nous discutons avec John Cicero, vice-président de Team Enterprises. Nous avons parlé des campagnes extraordinaires de Team, de la façon dont John a pivoté...

Lien vers le lecteur Podcast d'AppleLien vers le lecteur Podcast de SpotifyLien vers le lecteur Google Podcasts

Notes du spectacle

Episode Notes

John Cicero, Vice President of Team Enterprises, discusses his experience in the hospitality industry and the work of his experiential marketing agency. He shares campaigns he has worked on, such as Casadores BarSpar and Havana Club's Amparo, and the impact of on-premise and off-premise marketing. He also discusses the challenges faced during the pandemic and the future of activations in the industry.

Takeaways

  • Experiential marketing is a powerful tool for building brand affinity and engaging consumers.
  • On-premise marketing plays a crucial role in shaping consumer preferences and driving off-premise sales.
  • The pandemic has forced a shift to off-premise marketing and virtual experiences, but the industry is eager to return to in-person activations.
  • Hospitality professionals looking to transition to related roles should keep an eye on emerging opportunities and stay open to new possibilities.
  • The success of marketing campaigns depends on understanding consumer preferences and creating authentic experiences.

Timestamps

00:00 Introduction to Team Enterprises

07:33 Experiential Campaigns: Casadores BarSpar and Havana Club's Amparo

14:49 Balancing Creativity and Offending in Marketing

25:28 The Future of Activations in the Hospitality Industry

31:57 Last Day on Earth: Chosen Meal and Drink

Ressources

Connect with John Cicero via Linkedin!

Follow Team Enterprises on Instagram!

Learn more about Team Enterprises!

Meet Your Host & Guest

John Cicero, Vice-President at Team Enterprises

John Cicero is an accomplished Vice President of Content with a proven track record in the marketing and advertising industry. With a wealth of experience, he has honed his expertise in digital strategy, sales, management, and marketing, demonstrating a keen understanding of the evolving media landscape. John's proficiency in digital marketing further enhances his ability to drive impactful campaigns and initiatives. His strong leadership skills and strategic mindset make him a valuable asset in navigating the dynamic challenges of the digital age. With a commitment to excellence and innovation, John Cicero continues to make significant contributions to the field, shaping the future of content creation and digital marketing strategies.

ANGELO ESPOSITO, CO-FOUNDER AND CEO OF WISK.AI

Meet Angelo Esposito, the Co-Founder and CEO of WISK.ai, Angelo's vision is to revolutionize the hospitality industry by creating an inventory software that allows bar and restaurant owners to streamline their operations, improve their margins and sales, and minimize waste. With over a decade of experience in the hospitality industry, Angelo deeply understands the challenges faced by bar and restaurant owners. From managing inventory to tracking sales to forecasting demand, Angelo has seen it all firsthand. This gave him the insight he needed to create WISK.ai.

Recent Episodes

S1E4 - Expérimenter et adapter avec John Cicero

Lien vers le lecteur Podcast d'AppleLien vers le lecteur Podcast de SpotifyLien vers le lecteur Google Podcasts

Notes du spectacle

Episode Notes

John Cicero, Vice President of Team Enterprises, discusses his experience in the hospitality industry and the work of his experiential marketing agency. He shares campaigns he has worked on, such as Casadores BarSpar and Havana Club's Amparo, and the impact of on-premise and off-premise marketing. He also discusses the challenges faced during the pandemic and the future of activations in the industry.

Takeaways

  • Experiential marketing is a powerful tool for building brand affinity and engaging consumers.
  • On-premise marketing plays a crucial role in shaping consumer preferences and driving off-premise sales.
  • The pandemic has forced a shift to off-premise marketing and virtual experiences, but the industry is eager to return to in-person activations.
  • Hospitality professionals looking to transition to related roles should keep an eye on emerging opportunities and stay open to new possibilities.
  • The success of marketing campaigns depends on understanding consumer preferences and creating authentic experiences.

Timestamps

00:00 Introduction to Team Enterprises

07:33 Experiential Campaigns: Casadores BarSpar and Havana Club's Amparo

14:49 Balancing Creativity and Offending in Marketing

25:28 The Future of Activations in the Hospitality Industry

31:57 Last Day on Earth: Chosen Meal and Drink

Ressources

Connect with John Cicero via Linkedin!

Follow Team Enterprises on Instagram!

Learn more about Team Enterprises!